Rather than one who values more traditional elements of a betting site, like: generous odds, a huge offering of sports to wager on or being able to watch events via live streaming.Īnd this last paragraph sums up what Kwiff is all about and the choice potential customers have to make.įrom a financial point of view, they’ve decided it’s almost impossible to do both. Their whole raison d’etre will appeal to a particular type of customer who values enjoying themselves when betting on sports and looking forward to that dangled carrot of Kwiffed or Surprise Bets.
The key words here are fun, entertainment and excitement. The same could be said of their Surprise Bets, also awarded at random and also with the potential to give customers big wins out of the blue, without the customer having to do anything differently. Kwiff’s unique selling point of randomly supercharging any bet at any time is a first in the sports betting industry and the only surprising thing is that other sites haven’t copied them. Meaning that at times, they’re indistinguishable from each other. The vast majority of online bookmakers all provide a very similar service, with similar bonuses, and betting features.
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